FedEx Express will continue support European soccer, this it has stated by announcing the fresh sponsorship deal of four-year, multi-tournament with UEFA. UEFA is the continental governing body of football sport. This deal is going to provide lots of gain to UEFA as well as the global courier profit marketing access to over 400 national teams of soccer matches, which will be played amid 55 countries of Europe and in eight tournaments.
The Euro 2020 tournament, which is taking all Europe, is all set to become the biggest in history. The venues for hosting matches are spread all over the continent, providing raised ticket capacity as well as a huge global TV audience. According to this new deal, FedEx is now holding the opportunity to widen its reach all over the continent via in-stadium branding, hospitality, ticketing, and other unique programs.
The marketing director UEFA Events, Guy-Laurent Epstein said “FedEx Express with its support has proven that is one of the most valued and trusted sponsor of the UEL. FedEx Express has extensive logistics abilities all over the continent. We are sure that this expertise and knowledge will be proved as most valuable in the run-up and during 2020 UEFA Euro,”
The FedEx Express, senior vice-president, international marketing Walter Roels, said, “We are happy to forward our support and our assurance to the European football is a key part of our community as well as the commercial planning in Europe.